I love this book! It’s an easy and sometimes eye-opening read. Jim Cookrum writes confidently, and his advice is bold, practical, and maybe even unconventional. The book consists of 102 short and straight to the point chapters. He’s a big fan of videos and email marketing, and lists tons of helpful websites and tools.
Some of my favorite advice:
- The “irrational habits” outlined in chapter 6 are awesome, and are definitely not what you would think of as great marketing; or at least I didn’t at first.
- Be authentic and transparent, because customers want to buy from a person.
- Be over the top and go out of your way to please customers, because with the internet, “every customer has a megaphone and an audience”.
Even though this book is from 2011, I believe most of the information is still relevant. It’s definitely worth a look for any entrepreneur wanting to grow their business.