I just finished reading The Handmade Marketplace 2nd Edition by Kari Chapin, another awesome book I found at the library. It was a quick and easy read (I finished reading it during breaks at my day job), but it was a very thorough overview of the craft business. Throughout the book, Chapin adds input from the “Creative Collective”, a group of craft professionals of all different disciplines from around the world.
Chapin starts at the very beginning with setting goals and setting up your workspace in chapter one, and branding in chapter two.
Everyone seems to struggle with pricing, including myself, so I found chapter three extremely helpful. In this chapter Chapin explains pricing and members of the Creative Collective reveal their formulas and strategies. It was like someone turned the light on as these craft professionals demystified pricing.
Chapter four is about marketing, and Chapin emphasizes the importance of good photography. She adds simple instructions on how to make a light box using materials you probably already have at home.
Craft communities and the importance of making connections are highlighted in chapter five.
Chapters six through eight explain ways to promote your work such as blogging, advertising, and using social media.
The last four chapters of the book outline the different ways to sell your work. Craft fairs, e-commerce, brick-and-mortar stores, and other creative opportunities are all included.
The Handmade Marketplace is a great resource. It’s so thorough; I can’t think of anything Chapin left out. I highly recommend this book to any crafters ready to take it to the next level.